About Us


Our Four Divisions

Southern Cross Accounting Brisbane

“I genuinely look forward to helping you achieve your goals and take personal pride in watching you succeed.”

Tracey McGuinness been working in the public practice, accounting and business growth sector for over 20 years. She has worked in a range of different areas, from strategic business growth solutions and wealth creation to tax preparation for small to medium businesses. While specialising in helping clients tap into their business’ potential, 100’s of clients have been able to free up cash flow, increase profits and grow their businesses so they can focus on their passions and personal pursuits thanks to Tracey’s success.

Southern Cross Accounting Bayside

CPA Accredited Financial Adviser and Qualified Accountant

Jeanette Mitchell has run a successful Public Practice Accounting firm for the last 10 years as a CPA and a Professional Tax Agent and is very passionate about helping her clients with strategic, taxation and financial planning advice.  She is a specialist in business improvement, tax and compliance, small business and retail operations. Therefore, if you are looking for someone who is committed to assisting small business in setting up their business and ensuring their foundation is strong and ready for growth, look no further.

Southern Cross Financial Advisers

Jeanette Mitchell has Bachelor of Commerce, Diploma of Financial Planning and RG 146 Accreditation through CPA.

No matter what stage in life you are, a financial planner will help you achieve your goals. At Southern Cross Financial Advisers, Jeanette Mitchell  provides her clients with tailored advice to their specific wants and needs, allowing them to take control of their financial situation.

Southern Cross Accounting Redlands

Bill Parkes

“I’ve been involved in public practice since 1 July 2000 and my area of interest lies in helping business owners improve their business performance. All businesses need the assistance of a tax agent to help them meet their tax obligations and many business owners only want an accountant (tax agent) to assistant in that role. If you are, that’s fine, and yes, I provide all those services (financial statements, tax returns for business and the associated individuals and investment entities, FBT returns, tax minimisation and asset protection advice, etc) but you’re looking at the wrong website.

I assist businesses that want more growth, to be more profitable, to have more working capital and to be more efficient. We provide advice based on the financial information of your business to help you do just that and it’s ongoing – not just a once off engagement with a pretty but expensive report sitting in your boardroom gathering dust. I fill the space where your business needs more financial information/analysis to achieve greater business success but isn’t large enough to afford the services of a full time in-house accountant and wants that role tied to their public practice accountant. If that’s you, then keep reading.

There are hundreds of accounting firms in Brisbane alone that market themselves as niche firms (which is usually code for small) offering ‘business consulting’ work where the total percentage of work they do in that area is next to nil. They also offer every service under the sun –  individual tax returns, superannuation, business valuations, due diligence reports, audits, forensic investigations, bookkeeping, etc with little or no expertise in those areas. I don’t do that – I attend to your compliance needs while working with you in a business consulting role. Further the support is ongoing – not just some once off business analysis that leads to a pretty but expensive report sitting in your boardroom gathering dust.  I work with you and your business continuously to the point when you’ve sold it as part of your retirement plan, in short, its along term relationship. I don’t pretend to have all the answer either to achieve success in business and accordingly have surrounded myself with a network of professionals in the key aspects of business (banking & finance, marketing, HR, IT support, bookkeeping, financial planning and law).

The way the services are delivered is unique to the industry and whether you are new to business or have been I business for years but want an accountant to partner with you and your goal to run a great business then give me a call and arrange a time to see how I can we can work together to that end.”

Meet the Team

Tracey McGuiness

Tracey McGuinness

CPA – Certified Practising Accountant

Send Tracey an email

Tracey been working in the public practice, accounting and business growth sector for over 20 years and has worked in areas as broad as strategic business growth solutions, wealth creation and tax preparation for small to medium businesses.
Find out more

Jeanette Mitchell Headshot

Jeanette Mitchell

CPA – Certified Practising Accountant and Financial Adviser

Send Jeanette an email

Specialising as both a Financial Adviser and Accountant, Jeanette will provide expert guidance and support, whether it be regarding your financial plan, individual tax return or a small business start up.                                                                     Find out more

Bill Parkes

Bill Parkes

Director – Southern Cross Accounting

Send Bill an email

I’ve been involved in public practice since 1 July 2000 and my area of interest lies in helping business owners improve their business performance.
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Cassandra Hart Headshot

Cassandra Hart

CPA – Certified Practising Accountant

Send Cassandra an email

After spending 11 years as a retail manager, I changed careers and became an accountant in 2006. Since then I have been working mostly public practice, with 12 months at a commercial firm to experience the another spectrum of accounting.

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Tracey Thew Headshot

Tracey Thew

Senior Accountant

Send Tracey an email

I have worked in the public accounting industry for over 20 years and was previously a partner for 5 years. I can assist in all areas of Accounting and Financial Services including Management Accounting and Taxation for Individuals and Small to Medium sized Businesses.

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