About Us

Our Three Divisions

Southern Cross Accounting Brisbane

Tracey been working in the public practice, accounting and business growth sector for over 20 years and has worked in areas as broad as strategic business growth solutions, wealth creation and tax preparation for small to medium businesses. Specialising in helping clients tap into the potential of their business performance to maximise profits and reach targets, Tracey has successfully helped 100’s of clients to free up cashflow, increase profits and grow their business so they can focus on their passions and personal pursuits. “I genuinely look forward to helping you achieve your goals and take personal pride in watching you succeed.”

 

Southern Cross Accounting Bayside

Specialties: Business Improvement Specialist, Tax & Compliance Specialist, Small Business and Retail Operations Specialist

Specialising in Small Business Tax and Small Business start-ups, Jeanette will work with you and your team to provide reliable financial information in a timely manner and aim to understand you and your business to provide systems and solutions.

Jeanette Mitchell is a fully qualified accountant who is committed to assisting small business in setting up their business and ensuring their foundation is strong and ready for growth. Listening to your concern and offering strategies and solutions to overcome those.

 

Southern Cross Accounting Redlands

I’ve been involved in public practice since 1 July 2000 and my area of interest lies in helping business owners improve their business performance. All businesses need the assistance of a tax agent to help them meet their tax obligations and many business owners only want an accountant (tax agent) to assistant in that role. If you are, that’s fine, and yes, I provide all those services (financial statements, tax returns for business and the associated individuals and investment entities, FBT returns, tax minimisation and asset protection advice, etc) but you’re looking at the wrong website.

I assist businesses that want more growth, to be more profitable, to have more working capital and to be more efficient. We provide advice based on the financial information of your business to help you do just that and it’s ongoing – not just a once off engagement with a pretty but expensive report sitting in your boardroom gathering dust. I fill the space where your business needs more financial information/analysis to achieve greater business success but isn’t large enough to afford the services of a full time in-house accountant and wants that role tied to their public practice accountant. If that’s you, then keep reading.

There are hundreds of accounting firms in Brisbane alone that market themselves as niche firms (which is usually code for small) offering ‘business consulting’ work where the total percentage of work they do in that area is next to nil. They also offer every service under the sun –  individual tax returns, superannuation, business valuations, due diligence reports, audits, forensic investigations, bookkeeping, etc with little or no expertise in those areas. I don’t do that – I attend to your compliance needs while working with you in a business consulting role. Further the support is ongoing – not just some once off business analysis that leads to a pretty but expensive report sitting in your boardroom gathering dust.  I work with you and your business continuously to the point when you’ve sold it as part of your retirement plan, in short, its along term relationship. I don’t pretend to have all the answer either to achieve success in business and accordingly have surrounded myself with a network of professionals in the key aspects of business (banking & finance, marketing, HR, IT support, bookkeeping, financial planning and law).

The way the services are delivered is unique to the industry and whether you are new to business or have been I business for years but want an accountant to partner with you and your goal to run a great business then give me a call and arrange a time to see how I can we can work together to that end.

Meet the Team

Tracey McGuinness

CPA - Certified Practising Accountant

Tracey been working in the public practice, accounting and business growth sector for over 20 years and has worked in areas as broad as strategic business growth solutions, wealth creation and tax preparation for small to medium businesses.

 

Jeanette Mitchell

CPA - Certified Practising Accountant

Specialising in Small Business Tax and Small Business start ups, Jeanette will work with you and your team to provide reliable financial information in a timely manner and aim to understand you and your business to provide systems and solutions.

 

Bill Parkes

Director – Southern Cross Accounting

I’ve been involved in public practice since 1 July 2000 and my area of interest lies in helping business owners improve their business performance.

 

Cassandra Hart

CPA - Certified Practising Accountant

After spending 11 years as a retail manager, I changed careers and became an accountant in 2006. Since then I have been working mostly public practice, with 12 months at a commercial firm to experience the another spectrum of accounting.

 

I have worked in the public accounting industry for over 20 years and was previously a partner for 5 years.

I can assist in all areas of Accounting and Financial Services including Management Accounting and Taxation for Individuals and Small to Medium sized Businesses.

 


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